Metrics GlossaryLast Updated: January 03, 2019
Terminology for the WIREWAX Metrics dashboard
Active Views & Active Viewers - An active viewer is a viewer who interacted with your video at least once. An active view is a view in which at least one interaction took place.
Add to carts - The number of clicks on "add to cart" widgets in your video.
Clickouts - The number of clicks on external links within your video.
Dwell Time - The total amount of time (in seconds) viewers spent in overlays.
Interactions - This is the total number of times your tags were clicked on.
Views - The number of times the video has been watched.
Viewers - The number of people who started playing your video.
Impressions - are recorded when the player has finished loading.