Metrics Glossary

Terminology for the WIREWAX Metrics dashboard


Active Views & Active Viewers - An active viewer is a viewer who interacted with your video at least once. An active view is a view in which at least one interaction took place.

Add to carts - The number of clicks on "add to cart" widgets in your video.

Clickouts - The number of clicks on external links within your video.

Dwell Time - The total amount of time (in seconds) viewers spent in overlays.

Interactions - This is the total number of times your tags were clicked on.

Views - The number of times the video has been watched.

Viewers - The number of people who started playing your video.

Impressions - are recorded when the player has finished loading.

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