What are headline analytics?Last Updated: November 15, 2018
Get a quick overview of your video and how it is performing
The Headline report is a high-level summary of how your video is doing. Use it to quickly see some basic performance metrics for your WIREWAX content.
Total Views - The number of times the video has been watched.
Unique Views - The number of unique viewers that have watched the video.
Active Views - The number of viewers who have interacted with your video.
Interactions - This is the total number of times your hotspots were clicked on/ touched.
% of your viewers interacted - Active viewers divided by the total number of viewers. The percentage of viewers who have interacted with your video. Referred to as Active audience share.
Play Rate - The rate at which viewers have played the video after loading the page it is embedded on.
Interactions per active viewer - Interactions divided by active viewers. The number of times each active viewer interacted with your video, on average.
Impressions - The total number of people who have loaded the page the video is on.